Every employee benefits professional can provide you with an example of when they did not communicate effectively. I certainly have my share of miscommunication stories to tell. One occurred during an annual open enrollment meeting where I told employees that their health insurance premiums were going up but not as much as they would if we did not change insurance carriers. To my surprise, a significant number of the employees present interpreted my statement to mean that their premiums were not going up. In future meetings I told employees that their insurance premiums were increasing by 3%.

What did I do wrong in the first meeting? My statement was unclear, too long, and unfocused. But I really wanted everyone to know how much money I saved them!
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Tags: benefits communication