Benefits Communication Tactics

BenefitsAll Communication Plan

Using Storytelling, Analogies & AI to Improve Benefits Communication

Tweaking Won't Improve Today's Employee Benefit Communication. Employee benefit communication is broken. While most benefit communication experts prescribe doing more of the same, but with minor tweaks and taking maximum advantage of technology, I advise writing good content. A communication plan focusing on SWOT, won't make your content more understandable.

What makes employee benefit plan information more understandable is well-thought-out, well-written content that includes stories and analogies to explain complex information.

Communication Plan

This Communication Plan is content-focused and uses artificial intelligence to gather ideas for writing. Writing isn't easy, but this plan makes it easier. It includes templates to help you write stories and analogies and create a content calendar.

I started working with ChatGPT at the end of last year. I created the BenefitsAll Newsletter with its help. The Newsletter explored how ChatGPT worked and its limitations, especially its tendency to produce incorrect information. However, the tool proved effective at idea generation. That newsletter morphed into a Communication Plan for benefit pros to use year-round, starting with this year's Open Enrollment. I hope you find this information useful. Contact me if you seek advice or help with your employee benefits communication.